CEO | Product & Design


After obtaining my Bachelor’s Degree in Business and Economics in the Netherlands, I was fortunate to explore my passion for fashion at a large European fashion retail chain, with hundreds of locations across Europe where I became Head of Buying and a Member of the Board of Directors.

During this period, I frequently travelled around the Globe and especially enjoyed the encounters with inspiring people of diverse cultural backgrounds. In 1997, I created my own Fashion Design and Production Company based in Hong Kong, then soon after expanding to Shanghai with production facilities all-over Asia. The focus of the company was placed on the design and production of tailored garments for men and ladies, collaborating with the leading Global Fast Fashion brands, producing millions of pieces per year under ODM/OEM.

In addition, we created our High-end Cocktail Dress label D-VA Concepts, with distribution in Hong Kong, Shanghai, Japan, and Amsterdam, which garnered coverage on Fashion TV, been featured in international newspapers and on social media, and widely published in collaboration with celebrities throughout Asia and Europe.

After working in the Global Fast Fashion Industry for decades, I realized that the huge textile waste it created, could be reversed by adjusting the supply-chain processes, producing smaller quantities, using local skillful Artisans, making durable productions, using high quality material preferable regenerated instead of virgin materials. That was in 2019 when B-Spoken was born.

B-Spoken is a Digital Platform offering Sustainable Luxury Lifestyle Products, produced Local and shipped direct from Local Artisan to Customer saving CO2 footprint and costs.

Our Digital Platform offers special benefits to Corporate members who can conveniently shop with assistance of our Personal Assistant Livestream, for Sustainable Lifestyle Products, Men and Women Apparel, Footwear, Leather goods, Furniture, Home Accessories, Home Textile and Lighting, mainly crafted in Italy, but also in the Netherlands, France, Spain and UK. In order for you to fit our products digitally, we provide our 3D Virtual Fitting App, where you can fit your selected Apparel, Footwear products on yourself and our Home Decor items in your own environment, before you purchase it with us online. Besides our B-Spoken own Brand, we carry another 50 sustainable Italian, French, Dutch and Spanish brands that are exclusively available on our B-Spoken platform with special benefits for our B-Spoken Corporate members.